Lamhe Chura Lo Na... Limca Advertisement

I just love this advertisement [The Song/Lyrics]

Now that we are talking of Advertisements, I have a question for you all. Do you think that 'using' our sportsmen/women in advertisement is affecting their performance in their respective sports?
We already know what happened in 20-20 and now Sania. Yes, I do agree that winning and losing is part of the game, but ...
What is your say on this?

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Do you think that 'using' our sportsmen/women in advertisement is affecting their performance in their respective sports?

Yes No

Have to say something more than Yes or No? The comment box is yours...